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Faster Tracking, Real-Time Analytics & Easier Domain Setup

🚀 Faster and more reliable tracking

We’ve completely upgraded the engine behind Split Hero’s visit and conversion tracking.

This means faster experiment assignment, more reliable visitor identification, and improved accuracy when measuring results. Returning visitors are recognised more consistently, helping ensure users see the correct variation throughout your tests.

We’ve also improved how invalid traffic is filtered, giving you cleaner data and more confidence in your experiment results.

⚡️ Real-time dashboard analytics

Your dashboard now updates in real time.

Visits and conversions appear almost instantly, so you can monitor experiment performance as it happens without waiting for delayed processing or reporting jobs.

Whether you’re launching a new test or checking results with a client, you’ll always have access to the latest data.

🔗 Improved domain setup experience

We’ve introduced a fresh, new domain setup wizard giving you a more intuitive setup process.

Connecting domains is now easier with a simple code snippet instead the current plugin solution. The plugin will be deprecated on 1st July 2026.

Improvements

• Faster conversion processing for improved platform responsiveness

• Improved background processing infrastructure for greater reliability

• Better internal handling of visitor tracking and experiment assignment

• Stronger data protection and validation across campaign records

Fixes

• Fixed an issue affecting feature flag evaluation

• Removed legacy processes and data that were no longer in use