Below is a summary of all the conversion goal types currently available in Split Hero and an explanation of how they work with a use case example.
Page Conversion
Select a page in WordPress to be your conversion goal trigger. This could be a 'thank you' page after a contact form submission or a successful checkout page from WooCommerce.
Button Conversion
If your goal is to measure the number of users who click on a specific button or any one of a collection of buttons, then this conversion goal type is for you. This is particularly useful for affiliate marketers who want to split test the click-through rate of their content.
Shortcode Conversion
The conversion goal shortcode can be placed anywhere on the site and is not visible to the user. Once the user lands where you've placed the shortcode, that will trigger a conversion in your campaign. This is a must for Contact Forms that use AJAX for their submissions and display a thank you message vs going to a thank you page. You would place the shortcode at the bottom of the thank you message.
Some page builders, including OptimizePress, don't process WordPress shortcodes inside their own content blocks. In that case the
sh-converttag shows up as plain text on the page instead of triggering a conversion, even though Split Hero still looks for it correctly. If your thank you page is built with OptimizePress and the shortcode appears as text, switch the goal to Page Conversion and point it at the thank you page URL instead. This records the conversion as soon as a visitor reaches that page, without needing the shortcode to run.
If conversions still aren't recording after switching to Page Conversion, check that Split Hero's tracking script is only installed once on the site. A duplicate installation (for example, added manually in the theme and again through a plugin) can stop tracking from working correctly. Remove the extra installation and test again. If the issue continues, contact Split Hero support with the thank you page URL.
External Conversion - Coming Soon
We are working on integrating several third party services such as Thrive Cart. This option will be perfect for those kinds of services making Split Hero a more robust solution to your split testing needs.
